Brand Guidelines & Logos
United Way of Erie County adheres to strict brand guidelines in accordance with United Way Worldwide. These download versions are made available to the media, workplace campaign participants, funded organizations and initiatives. Only organizations and initiatives funded through United Way may use the logos with their materials. Please review guidelines below before using the logo. United Way reserves the right to request revisions in printed and online materials when branding guidelines are not followed.
Logo versions for download:
United Way encourages program partners to let the community know about our partnership, as it will benefit you, us, and the community as a whole. There are some simple guidelines we ask you to follow above and beyond what is mentioned above:
NEW! If your program or initiative is funded by United Way, please use the words "Fueled By" above (and centered) with the UWEC logo when space permits. e.g.
If you are including the United Way logo anywhere in your marketing to make a visual reference to the fact that you are a United Way program partner, please use the “United Way Community Partner” logo. This makes it more clear to your public that you are not run by United Way, but supported by United Way.
If using just the United Way logo, please be sure there is copy above or beside the logo that references what our partnership is (i.e. “Funded in part by”). Again, this is simply to make clear that you are an autonomous entity that we support, not an extension of United Way. We do not want to steal credit for what you do!
United Way should never be included as part of your organization's name, either in text or with graphic. United Way is an independent organization and incorporating the United Way name and/or logo as part of your logo or organization name would wrongly imply that you are a division of or otherwise operated by United Way.
For Print CMYK:
For Screen RGB:
Please use the following fonts in all materials:
Body Text - Roboto Regular
Headlines - League Gothic Regular
Sub headline- Roboto Bold
Substitute font - Arial
The United Way color palette is comprised of colors used in the United Way logo. Below are the specifications for reproducing the United Way colors in a variety of ways.
United Way Blue
United Way Lt Blue
Pantone: 659 or 287C at 52%
United Way Red
United Way Gold
Download a copy of the complete United Way Brand Guidelines
Questions? Need another file format or more information? Contact Joelyn Bush, Marketing & Communications Manager.