Branding

These downloadable versions are made available to the media, workplace campaign participants, funded organizations and initiatives. Only organizations and initiatives funded through United Way may use the logos with their materials. Please review guidelines below before using the logo. United Way reserves the right to request revisions in printed and online materials when branding guidelines are not followed.

General Referencing

Our preferred name in print is United Way of Erie County. In all written documents, always use the name in its entirety when referring to the organization the first time. After that, all subsequent references in the same document can be just United Way. Try to avoid abbreviating the name. However, if it is absolutely necessary to abbreviate, then UWEC is acceptable. Please do not use the word "the" before United Way of Erie County.

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United Way encourages program partners to let the community know about our partnership, as it will benefit you, us, and the community as a whole. There are some simple guidelines we ask you to follow above and beyond what is mentioned above:
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  • NEW! If your program or initiative is funded by United Way, please use the words "Fueled By" above (and centered) with the UWEC logo when space permits.
  • If you are including the United Way logo anywhere in your marketing to make a visual reference to the fact that you are a United Way program partner, please use the “United Way Community Partner” logo. This makes it more clear to your public that you are not run by United Way, but supported by United Way.
  • If using just the United Way logo, please be sure there is copy above or beside the logo that references what our partnership is (i.e. “Funded in part by”). Again, this is simply to make clear that you are an autonomous entity that we support, not an extension of United Way. We do not want to steal credit for what you do!
  • United Way should never be included as part of your organization's name, either in text or with graphic. United Way is an independent organization and incorporating the United Way name and/or logo as part of your logo or organization name would wrongly imply that you are a division of or otherwise operated by United Way.

United Way Erie community partner

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For Print CMYK

United Way Erie CMYK horizontal

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For Screen RGB

United Way Erie RGB horizontal

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United Way Erie RGB vertical

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Please Use The Following Fonts In All Materials:

  • Body text - Roboto Regular
  • Headlines - League Gothic Regular
  • Sub headline- Roboto Bold
  • Substitute font - Arial