COUNTRY FAIR AND UNITED WAY PARTNER TO
SUPPORT IMAGINATION LIBRARY
In-store campaign to raise funds for early childhood literacy initiative to run October 14 – November 2
Country Fair patrons will be asked to give the gift of reading October 14 – November 2 by purchasing a $1, $5 or $10 paper book placard in support of United Way of Erie County’s Imagination Library. The placards, which will be signed by donors and then hung up at the store where purchased, will be on display to raise additional awareness of the initiative and the commitment of Country Fair to early childhood literacy and education.
The in-store campaign will also foster healthy competition between store locations and rewards employees who raise the most money for the Imagination Library, an early literacy initiative that provides new, age-appropriate books each month to children birth to age five – FREE of charge. All families in Erie County with children under the age of five are eligible to enroll in the program, regardless of household income.
The two-week, in-store campaign hopes to engage customers at all 39 Country Fair locations across Erie County by giving the opportunity to purchase $1, $5 or $10 paper book placards to benefit United Way’s Imagination Library early childhood literacy initiative.
"As Country Fair commences upon its 50th anniversary and the United Way its 100th, we believe it is the perfect time to come together to support children's literacy,” said Steve Seymour, Country Fair Director of Personnel. “Our children are our future, and programs such as the Imagination Library will help brighten that future for our children. We encourage everyone in our marketing territory to come in and purchase a $1, $5, or $10 placard to show their support."