The most fundamental visual element of a brand identity is its brandmark. The new United Way brandmark signals we have a new approach for the future - an approach that's based on a proud history.

The evolution of our brandmark is most dramatic in its new configuration. The symbol is now joined together with the United Way name in a permanent, bold alliance.

The original components of our traditional brandmark - the rainbow of hope, the hand of support and the person as a symbol of humanity - have been maintained because they are still effective in communicating important United Way brand characteristics - caring,inspiring, trustworthy and approachable.

The changes to these key elements are intended to express new brand characteristics - innovative, dynamic and results oriented - characteristics that we need to help us achieve our community impact mission.

When reproduction constraints prevent the use of the primary full-color United Way brandmark, use one of the alternative one-color versions.

One-color blue brandmark
The one-color blue brandmark is to be used when United Way Blue is the only available color selection.

One-color black brandmark
The one-color black brandmark is to be used when black is the only available color selection.

Download blue one-color logo
Download black one-color logo